Why I won't be sad to see One to One go away: It's a money-loser for retail stores

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A rumor surfaced this week that Apple's excising its One to One program at its retail store in favor of expanding the free group workshops program. One to One allows owners of new Macs and other devices to purchase a year's worth of weekly, personalized training with Apple specialists in Apple retail stores at a steal of a price: $99. If One to One does indeed go away, I can understand why. It's very expensive for stores to do, and many customers can get effective training other ways.

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