[iMore.com]

Apple will reportedly be offering a band-only exchange for Apple Watch customers
Instead of exchanging the entire Apple Watch if they need a new band, customers will reportedly be able to exchange the strap. This allows customers and retail employees to forego the process of setting up a new watch when all that is needed is a new band, according to MacRumors:

A band swap, according to an internal employee training document, can potentially save the customer time as it eliminates the need to set up and sync an entirely new watch. Band swaps are available for the Apple Watch Sport and the stainless steel Apple Watch, but will not be available for the more expensive gold Apple Watch Edition.

Full story from the iMore Blog...