Whether we're talking about existing products like Apple's infortainment intermediating CarPlay, or rumored products like a full on Apple Car, they'll be competing for attention and usage with other software companies like Google and Android Auto, and with manufacturers and their own in-car offerings. Apple's usual strategy is to fight on the experience level ? to make a product that solves real problems and engenders real delight. Could that same strategy win inside the car, or inside the car industry?
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