Automated iAd sales begin with a trio of partners

[iMore.com]

Apple's official expanding the breadth of iAd ad system for iPhone and iPad by partnering with three established advertising firms: Rubicon Project, MediaMath, and AdRoll. The first actually posted the news two days ago, and now we're learning more about the full extent of the collaboration that will bring more advertisers into the iAd fold, possibly helping boost revenues for both developers using Apple's advertising platform and for Apple themselves.

Full story from the iMore Blog...