Beats enlists LeBron James for Powerbeats2 Wireless ads, paying homage to Akron

[iMore.com]

Beats by Dre might be owned by Apple now, but that doesn't mean they aren't charting their own course with their products and advertising, and enlisting big time star power like LeBron James. Where the most inspirational that Apple gets is the likes of their "Your Verse" ad campaign, Beats put together a series of videos delving into James's return to Cleveland, Ohio and his home town just to the south of Akron. Oh, and he wears the Beats by Dre Powerbeats2 Wireless headphones while working out.

Full story from the iMore Blog...