Advertising provider Appsfire has a new ad unit, but this one's not always going to be in your face: if only appears when you pull to refresh. Dubbed "Brichter-San", after the Loren Brichter, creator of the pull-to-refresh gesture, the ad unit is hidden until a user performs the gesture. The ads are native, and right now purely focused on apps, and pull their content all from Appsfire's servers.
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