AT&T introduces Sponsored Data, lets companies pay for your data when you view their content

[iMore.com]

AT&T will soon rollout that will allow customers to use AT&T's LTE network at no additional charge on top of their monthly data allotment. Sponsored Data, as it's being called, participating companies can pay when AT&T customers view their content on the network, things like movie trailers, mobile shopping, and more, and in return, they get your data.

Full story from the iMore Blog...

 

[kch50428]

It's the "Googleization" of data traffic... you don't pay for it directly, but oh how it costs you in ways you never realize.

 

[iOS Gravity]

Agree with Keith.