Now TV comes to British Apple TV, cutting the cord gets a step closer

[iMore.com]

UK Apple TV owners should be seeing a new channel today, with Sky bringing it's online broadcasting platform, Now TV, to Apple's set top box. This is the first instance of a domestic provider bringing premium TV content to the Apple TV, and follows on from Sky News appearing earlier this year in a previous update. Not everyone will be familiar with Now TV, and what it means now, and for the future for UK Apple TV owners.
Simply put, the door to cutting the cord is now ajar.

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