[Just_Me_D]

For me, the answer is a bit of both. I mean, the look of the iPhone is initially more important when purchasing it, but after the purchase is made, it boils down to iOS. If I could not maneuver through iOS with ease, I wouldn't keep the phone. What about you?

[joemd60]

I am also the same way. A little bit of both, but ease of use tips the scales slightly.

[Just_Me_D]

.... but ease of use tips the scales slightly.

No doubt about it, sir...

[joemd60]

No doubt about it, sir...

Got the 8 plus, and it’s everything I need in a phone.

[calebt]

With only those two choices I'd have to say look, whether it be iOS or Android the software is fairly easy to figure out for me.

[taz323]

iPhone is pretty much always in a case, so for me it is ease of use.

[macher]

When got the X when it 1st came out used to got 14 days and exchanged it for a non 8. The X wasn’t easy to use especially 1 handed.

[vimagreg]

iPhone is not the most beautiful phone on market for a bunch of years now, IMHO. iOS, for its part, is not the most reliable OS on market anymore, since Android improved a lot in its 4.0 incarnation. So, for me, which sticks me to iPhone and Apple is simply the fact I can't live with the idea of Google spying on me every single minute of my life. Nowadays hardware's beauty and OS easy if use aren't factors which makes anyone sticks with iPhone or Android, anymore.

[Annie_8plus]

Definitely, the ease of iOS is most important to me. However, the look of the device is also important.. just not as much!

[Ken Magel]

Predictability of using new apps under IOS. However, some of the recent changes have gone in the wrong direction, reducing predictability.

[kataran]

The X is a Beautiful device but the Gestures are my main reason for the purchase. It took iOS ease to a new realm for me.

[ThePinkChameleon]

For me, the answer is a bit of both. I mean, the look of the iPhone is initially more important when purchasing it, but after the purchase is made, it boils down to iOS. If I could not maneuver through iOS with ease, I wouldn't keep the phone. What about you?

I agree with this . Cosmetic as well as software

[ThePinkChameleon]

The X is a Beautiful device but the Gestures are my main reason for the purchase. It took iOS ease to a new realm for me.

YES ! I thought I’d never love a phone more than my 6S+....the X just takes it to a new level indeed

[Quis89]

Both are equally important to me, honestly.

[Wotchered]

the ease of use

[Lee_Bo]

Ease of use, even if it were a bag phone.

[Evilguppy]

After all the issues I’ve had with phones, I just want one that works. Bonus points if it doesn’t look like the result of a sordid affair between R2D2 and an Instant Pot.

[joemd60]

Once you put a case on a phone, the look of the phone goes out the window.

[qbnkelt]

Once you put a case on a phone, the look of the phone goes out the window.

I bought my first iPhone because of its looks, way back in 2009, it was the most beautiful phone I’d ever seen.

I stayed with iPhone because of the quality (I know that wasn’t a factor mentioned) and the ease of use.

So. Initially looks, then ease of use.

[pr1nce]

Of course, the look of the phone is the initial attraction. But the bottom line is how well it works for me.

[TripleOne]

Both!

[Just_Me_D]

Once you put a case on a phone, the look of the phone goes out the window.

No doubt....

[nikkisharif]

A little of both. It needs to look good, whether in a case or not (I like it naked sometimes). iPhone has some of the most beautiful cases. Manufacturers do their best to make cases for the many devices out but the iPhone ones always look better. Ease of use equates to convenience for me. iPhone works seamlessly with many other devices I use on a daily basis.