Video: Owning an iPhone, iPad indicates wealth?

libra89

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Warning: The video autoplays at the link below.

https://www.bloomberg.com/news/videos/2018-07-13/study-iphones-ipads-indicate-wealth-video

(If the link doesn't work for you, the findings of the study from the University of Chicago can be summarized as,
-69% chance that iPhone owners are "high income"
-66.9% chance that iPad owners are "high income"
-Android has a lower chance at 59.5%.
The study analyzed brands and user wealth over the years.)

What do you think of the idea that owning an iPhone, iPad indicates wealth in the US, according to a study? Do you agree, disagree? Any general thoughts?
 

Just_Me_D

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Warning: The video autoplays at the link below.

https://www.bloomberg.com/news/videos/2018-07-13/study-iphones-ipads-indicate-wealth-video

(If the link doesn't work for you, the findings of the study from the University of Chicago can be summarized as,
-69% chance that iPhone owners are "high income"
-66.9% chance that iPad owners are "high income"
-Android has a lower chance at 59.5%.
The study analyzed brands and user wealth over the years.)

What do you think of the idea that owning an iPhone, iPad indicates wealth in the US, according to a study? Do you agree, disagree? Any general thoughts?

I would agree that when the first iPhone went on sale, it cost $600 upfront. No other phone or PDA at that time, at least not to my knowledge, was priced in that manner. With that being said, the first iPhone became an instant status symbol. The above mentioned study, is somewhat true, in my opinion, even though these days, owning an iPhone has been made much easier. Apple has positioned its as a company that sells premium products, and with premium products comes a hefty price tag that adds to the belief that only those with wealth can afford it.
 
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Spencerdl

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Hey, I wasn't part of that survey. I'm not "High Income" ...LOL. "Low Income" is more like it...LOL
 

Annie_M

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I never knew I was wealthy! I have saved up for all my devices, or as others have done, paid for it in installments.
 

kataran

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Interesting back in the day owning a TV was also a sign of wealth now you can pick one up on the side of the road 🤣
 

Annie_M

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My family was one of the first ones in our neighborhood to own a microwave. Friends would come over to “experiment” with whole potatoes and eggs.
 

wilber1

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Warning: The video autoplays at the link below.

https://www.bloomberg.com/news/videos/2018-07-13/study-iphones-ipads-indicate-wealth-video

(If the link doesn't work for you, the findings of the study from the University of Chicago can be summarized as,
-69% chance that iPhone owners are "high income"
-66.9% chance that iPad owners are "high income"
-Android has a lower chance at 59.5%.
The study analyzed brands and user wealth over the years.)

What do you think of the idea that owning an iPhone, iPad indicates wealth in the US, according to a study? Do you agree, disagree? Any general thoughts?

Don't tell my wife!:p
 

anon(10092459)

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Interesting video/study.. Though I consider "high" income and wealth two different things. A lot of people spend more than they make and don't really have any wealth. Too much car.. too much house ... looks great, but they're broke a lot of times.

Looking at the study further, can't help but chuckle... previous top spots ... '92 "Used Grey Poupon Dijon mustard" and '04 "Used Land O' Lakes butter" .. LOL! Classic stuff.. :laughing:
 

Ledsteplin

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I can see where many with low income may neither afford going the payments route nor are able to save for high dollar tech toys. Many do find a way to purchase older devices. Those statistics sound about right to me. I haven't upgraded my 6s Plus since September of 2015, and it's because I ain't rich.
 

Spectrumite

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I agree with the conclusion, although there's no data included with the video. With Android, there are a lot of very inexpensive phones available. My carrier, T-Mobile, has four or five Android smartphones that are listed for under $300, and a couple of them are @ $150. Apple has a relatively less expensive option with the SE, but everything else is pretty expensive. It just seems logical that the iPhone would gravitate to people with higher income.

However, there is a major flaw in this study: iPhone is a phone maker/model, and Android is an OS. Perhaps a more accurate comparison should be between iPhone and (for example) Samsung, or Huwai.
 

iN8ter

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Everyone in the projects have Apple devices. It means nothing, now that subsidies and leasing options dominate the US market.

This may be different in Europe, Asia, and other markets, though that also depends on whether people feel spending disposable income on a luxury brand is a good decision.

My friends from France would probably buy Android devices and use the extra money to travel, instead.
 

Ken Magel

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First, I have heard that in most of the world there is no way to buy Apple devices on an installment plan? Is this true?

Second, what does being wealthy mean? You have $1,000,000? Or you have more assets than debts?
 

Lee_Bo

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I really don't give a flying piece of fudge what people think about me owning an iPhone or and Apple product means.

I own several Apple products because (1) they work and (2) because I've spent the last half century getting to a point in my life where I can afford to splurge on things that I want. Period.
 

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