Samsung privacy policy warns: “Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of voice recognition.”
What these TV's NEED to be storing and sharing is what shows we're actually watching because the Nielsen Rating system is very quickly becoming obsolete, and TV shows are suffering because of it. TV shows get cancelled because of #'s based out of a system that doesn't consider all forms of "viewership".
They have all this marketing crap these TV's store info for, but they have a very good tool they COULD be using to better TV for everyone.