[Antron]

I recently read this: "Marketing has been one of Apples greatest strengths since the days of Jobs and the revered 1984 ad, but pressure from Samsung and others has caused Apples Marketing Chief Phil Schiller to question the companys direction and reliance on outside agencies at the risk of alienating them in the process."

Going forward, what do you think of Apple's marketing strategy? What could or should they do different?

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[Speedygi]

To be honest, I never thought Apple's marketing was ever bad, pre-in-house or post-in-house, they were never ever really bad in the same sense as HP or Palm was back in the day. That said, I think Apple's marketing is going to pick up if the team is in the same building as the device guys, lots of back and forth communication could help the marketing.

[dkhmwilliams]

I would like to see Apple make their commercials more humorous. I think this is where Samsung is killing them. Apple usually goes for the profound, artsy ads. They are nice, but I like the humor of Samsung.


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[pr1nce]

Apple's marketing has been solid. I expect that will continue.

[eve6er69]

Apples strategy always entailed happy people. Everybody is always smiling in their commercials making people think that using the products will make you happier. That has always worked for them. Samsung has been going on a bashing kick which I find unprofessional personally. If you have to bash something to sell another then your products aren't doing what people want. I own both am iPhone and a note3 and I see benefits to both of them.

[Spencerdl]

Even though Apple's marketing campaign has slowed down of late, I think they have/had one of the best approaches for gaining the interest of consumers from all walks of life over the past few years. I would say their marketing is one of the main reasons for such a successful business in the smartphone industry, not to mention a VERY GOOD product (iPhone, iPad)) as well. Keeping in mind that the world is forever changing and evolving. It might be just about the right time for Apple to do something impressive and different to continue gaining the interest of consumers.

[BBFunGuy]

Apple are more vulnerable to making some dreadful mistake that drives people away, rather than suffering from lack of attention. They should look at whatever Sony were doing and try not to replicate it.

[HankAZ]

Apple are more vulnerable to making some dreadful mistake that drives people away, rather than suffering from lack of attention. They should look at whatever Sony were doing and try not to replicate it.

A 'BBFunGuy' should be an expert on 'dreadful mistakes'. Talk about a crash and burn experience.

[BBFunGuy]

Yes, exactly like that.

[cardfan]

I think they've lost some focus with marketing in recent years especially with releasing many products during the fall.

WWDC captures a lot of what they should focus on though. Ecosystem. Continuity. Along with bigger screened phones and other things, they've made marketing's job a lot easier.