So far Apple seems to be "giving" 3 different things on day 2, depending on which parts of the world you are (or have your store ID registered):
-People in UK and French store (I imagine in other European countries as well) are getting "Africa" a documentary.
-People in US store are getting Episode 1- pilot of Once Upon a Time AND some others tiny thief as well.
-People in Canada store, Most of Latin america (Colombia, Argentina, Brazil...) and Philippines (If I'm not wrong) are getting Tiny Thiefs the game.
Some people seems to be encountering an issue when hitting the "view gift" option, and are redirected to the Once Upon a Time main page in the iTunes store, showing $24.99 BUT if you look below the description is the list of episodes, just hit the 1st episode and you'll see it's free.
Also...are you complaining for free stuff? really? c'mon guys! if you don't like, it don't get it! as simple as that. I'm also expecting something really good one of these days, but I'm sure a lot of people is happy with JT music and the other stuff.