Every year with every product and software release, "people" complain that Apple is "losing their edge" or "innovation". These people want mind blowing devices/software to change with every release.
Of course technology companies are forced into this vicious cycle by customer demand and expectation.
Apple is doing what they can when it comes to hardware/software. They are releasing thinner, lighter devices and a new iOS version, but people still want more EVERY YEAR and is just isn't possible.
iPhone 5 comes out, bigger screen, different backplate. 5s comes out, different internals, but people complain because it looks the same. Same for iPads.
My opinion is that if companies would build a new device, then spend the next full year tweaking the software and ridding bugs, and start planning a hardware change, consumers would be more excited when the new release come out. Most people don't upgrade every year or skip a newer model because it doesn't offer them much more than their current model.
With that said, does anyone else think Apple (or any company for that matter) should adopt a 2 year refresh policy?
Of course technology companies are forced into this vicious cycle by customer demand and expectation.
Apple is doing what they can when it comes to hardware/software. They are releasing thinner, lighter devices and a new iOS version, but people still want more EVERY YEAR and is just isn't possible.
iPhone 5 comes out, bigger screen, different backplate. 5s comes out, different internals, but people complain because it looks the same. Same for iPads.
My opinion is that if companies would build a new device, then spend the next full year tweaking the software and ridding bugs, and start planning a hardware change, consumers would be more excited when the new release come out. Most people don't upgrade every year or skip a newer model because it doesn't offer them much more than their current model.
With that said, does anyone else think Apple (or any company for that matter) should adopt a 2 year refresh policy?