The Consumer Intelligence Research Partners (CIPR) survey found that people with Apple devices are younger, richer and have more masters degrees or doctorates compared to people who own Samsung phones.
Android users are most likely to switch to Apple, while more first-time smartphone buyers go for a Samsung
Apple took three times as many customers from Samsung than Samsung took from Apple in the past year
A fifth of new iPhone customers previously owned an Android device
People buying smartphones for the first time prefer Samsung
Yet almost half of customers stay loyal to their previous brand
Android users are most likely to switch to Apple, while more first-time smartphone buyers go for a Samsung
Apple took three times as many customers from Samsung than Samsung took from Apple in the past year
A fifth of new iPhone customers previously owned an Android device
People buying smartphones for the first time prefer Samsung
Yet almost half of customers stay loyal to their previous brand