http://www.piperjaffray.com/private/pdf/Taking_Stock_Teach-in_Spring_2013_MV_2.pdf
Yep... the denizens of other platforms who keep coming here to tell us Apple is doomed are right... </sarcasm>
The key findings:
- 91% of teens say they plan to buy a smartphone for their next high-tech device, up from 86% last spring and 90% last fall
- 59% of teens say they are likely to buy an iOS device (unchanged from fall) and 21% are likely to buy an Android device (was 20%)
- Among high-income families, the iOS preference rises to 70%
- 48% of teens already own an iPhone, compared with 40% last fall
- 62% of teens plan on making an iPhone their next mobile device (flat vs. fall 2012)
- 23% expect to buy an Android phone, up from from 22% last fall
- 51% already own a tablet, up from 44% last fall
- Among teens who own tablets, 68% own iPads, down from 72%
- 17% of teens plan on buying a tablet in the next 6 months (vs. 20% Fall 2012)
- 68% plan to buy an iPad (54% full size/14% Mini)
Yep... the denizens of other platforms who keep coming here to tell us Apple is doomed are right... </sarcasm>