Good point. I recently downloaded a game called Plank. It was free, and it's a good time waster for times when I'm standing in line somewhere or waiting in a drive-through line, etc. The ads are egregious and completely take away from the entertainment value of the game. Of course, I could pay $1.99 for no ads, but I don't play the game enough to do that. It's not a lot of money, but it's the principle!