First Time Setup - Forgot Passcode on IPhone 7

[iMore Question]

Hi all
Just inboxed my new iPhone 7, seems i inserted a wrong passcode, and can't unlock it anymore. Tried to connect it to a PC with my iTunes installed, long pressed the Sleep/Wake and Volume Down buttons, but after the apple Logo the phone is starting up and i am not reaching the ITunes recovery screen... any help?

 

[jimkraz]

You'll need the passcode you set it up with, it would have been sensible to write passcode down, then you don't forget, a visit to Apple shop with receipt of purchase may help.