The apple help document on iCloud says I don't see the upload button (am I missing something?):
Add new photos or videos:
Log in to iCloud.com, then click Photos.
Click Upload and select the photos or videos you want to add.
Click Choose to upload them to your library.
Add new photos or videos:
Log in to iCloud.com, then click Photos.
Click Upload and select the photos or videos you want to add.
Click Choose to upload them to your library.