Wanna know what Apple does really well? They make you feel like they care...care about what you think, care about how you like your product, care about what your product helps you with, car about how your product represents you while you own it. Do they actually care? I have no idea, but people feeling like they do is pretty much all that is required...if I feel a little more personality, effort and character is put into my iPhone, Macbook and iPad...why would I want a cold, lifeless piece of technology from someone else?
And that isn't even touching on how effortlessly and perfectly the stuff actually functions...or the treatment you get when something goes wrong (which is rare, but still happens).
I mean I have this awesome Samsung TV in my living room that I'm looking at right now. I love it because it's a nice TV, but honestly, that's all it is...a nice TV. Samsung doesn't present anything to me outside of the functionality I paid for, nor do I feel I have much in the way of direct assistance when something goes wrong. I'd just assume call Best Buy for warranty work than Samsung...that has NEVER happened with Apple...I feel like Apple is there waiting for me in case I need them...there's a lot to be said about that.