I have been asking this everywhere, and I hope I can get an answer before 12:01 tonight! I very surprised Apple calls the aluminum gold watch "gold" when it is really rose gold- it ships with a pink band. I guess this change happened in S3. I am trying to figure out if the Stainless Gold finish is more of a traditional yellow gold. The pictures appear more yellow but I would to have the opinion of someone who has seen it in real life.