Need to seek out a genius at the shop, I suppose.
That would be a good idea if it's not too inconvenient. How long have you had the Watch?
An app that is constantly updating in the background or is misbehaving, can suck battery juice. High activity such as workouts or notifications can also suck up juice.
But using the Watch to below 50% puts on stress on the battery, both in use and in charging. And you go through charge cycles faster.
Apple measures battery life by looking at capacity and charge cycles, a cycle being a full discharge and full charge. Low capacity with lots of charge cycles is indicative of normal battery 'wear'. Loss of capacity and few charge cycles is indicative of a defective battery.
Apple considers a battery's useful life over when it reaches 80% of original capacity. At this point you should be noticing a quicker decline of daily battery life.
There are apps that can check this for the phone's battery. I imagine Apple can to the same for the Watch.