I read somewhere, not exactly sure where as I can't find the article, that since Apple introduced the Apple Watch, it's out sold smartwatches as well as "regular" watches, and everyone else sales are down approx 20%, so it really doesn't surprise that it's out selling the FitBit brand. I could only imagine if Apple had released the Apple Watch with a reasonable price tag initially. Their Apple Watch sales numbers would probably be much better.
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