I feel like the Apple Watch is being marketed really well to people who don't currently wear watches. Or to people who just a one or two basic watches. Basically, it's a watch but better because it does so much cool stuff.
But I know a couple "watch people", and I was talking to them about the Apple Watch the other day. By "watch people", I mean people who love watches, who spend hundreds to thousands of dollars on "fine timepieces" and have watch collections. I guess that's who the Watch Edition is supposed to appeal to. But the thing is none of the "watch people" I know are at all interested in any of the Apple Watches, including the Edition. They only want beautiful mechanical watches. The mechanics are part of the appeal. They talk about things like "Swiss Official Chronometer Testing Institute" and "COSC certification". I must admit, I don't really understand all the details, but I really don't see the Apple Watch, or any smartwatch really, cracking this market.
Do you know of these kinds of watch people? Do they want an Apple Watch?
But I know a couple "watch people", and I was talking to them about the Apple Watch the other day. By "watch people", I mean people who love watches, who spend hundreds to thousands of dollars on "fine timepieces" and have watch collections. I guess that's who the Watch Edition is supposed to appeal to. But the thing is none of the "watch people" I know are at all interested in any of the Apple Watches, including the Edition. They only want beautiful mechanical watches. The mechanics are part of the appeal. They talk about things like "Swiss Official Chronometer Testing Institute" and "COSC certification". I must admit, I don't really understand all the details, but I really don't see the Apple Watch, or any smartwatch really, cracking this market.
Do you know of these kinds of watch people? Do they want an Apple Watch?