This is the first time I have to actually say that Apple should have said LESS to do MORE. Why even say the price? Why not say it is a limited production item that is priced based on custom build order (or something along those lines). It makes it seem more exclusive that way, it doesn't give a jarring price tag to most of the public that just cocked an eyebrow at such a thing, and it draws the attention of the elite level people who WOULD buy this version because they feel they are getting special attention when ordering it.
Instead...we got this cheesy little blurb about how it was limited and costs $10,000. Like seeing a Ferrari commercial that says "It's red, we're making 500 of them and it costs $800,000...", who cares?
Truly a case of too much information, in my opinion.
This is the first time I have to actually say that Apple should have said LESS to do MORE. Why even say the price? Why not say it is a limited production item that is priced based on custom build order (or something along those lines). It makes it seem more exclusive that way, it doesn't give a jarring price tag to most of the public that just cocked an eyebrow at such a thing, and it draws the attention of the elite level people who WOULD buy this version because they feel they are getting special attention when ordering it.
Instead...we got this cheesy little blurb about how it was limited and costs $10,000. Like seeing a Ferrari commercial that says "It's red, we're making 500 of them and it costs $800,000...", who cares?
Truly a case of too much information, in my opinion.