In his TechCrunch article today called ?Selling a Wearable Apple?, Matthew Panzarino said, ?To put it simply, it's not about luxury, it's not about how it works?it's about how it makes you feel. Apple is in the process of creating and selling a new class of product that is based on feeling.?
Do you agree? If so, has Apple succeeded in making you feel a particular way? What way, and how did they pull it off? Does the Apple Watch continue in that vein or not, or have the Apple folks actually stepped up the emotional quotient with it?
Do you agree? If so, has Apple succeeded in making you feel a particular way? What way, and how did they pull it off? Does the Apple Watch continue in that vein or not, or have the Apple folks actually stepped up the emotional quotient with it?