Originally Posted by
MikeX74 What marketing have you seen suggesting that women are the targeted audience?
Not saying that only women are their targeted audience, seems to be more inclusive or possibly more for women, which can be a good thing, more than other smartwatches. Here is the article:
http://www.macrumors.com/2015/02/25/...agazine-march/
"The Apple Watch made its U.S. magazine cover debut earlier this month in the March issue of Self, and it's also being featured in a multi-page spread in the March issue of Vogue."
Vogue, Self, and other fashion venues...mostly women audience.
There is also another article saying the design fits very well with the modern day woman. I need to find it, but here's another one:
http://www.digitaltrends.com/wearabl...en-are-coming/
"Apple is going after women more than it’s going after men."
If true, good for them. For me personally, the watch does look less rugged than the other smartwatches, even the sports edition. The metal bands though make it look more unisex.