1. NexusGirlX's Avatar
    I read on MSN news today that Apple is highly discouraging lines for anything they sell in the future beginning with the Apple Watch. This is why they are selling it by appointment in stores and online.

    They want to be seen as a high class store and they feel that long lines did not give that impression.
    04-08-2015 06:19 PM
  2. Sammuel1973's Avatar
    I read on MSN news today that Apple is highly discouraging lines for anything they sell in the future beginning with the Apple Watch. This is why they are selling it by appointment in stores and online.

    They want to be seen as a high class store and they feel that long lines did not give that impression.
    I read that too. I am not sure I agree with that perceived impression. I suspect there is more to the story. From a business perspective, I personally find it odd to turn away walk-ins that can be converted to sales.
    04-08-2015 07:33 PM
  3. Dave Marsh's Avatar
    I suspect the appointment to buy for the watch is to assure buyers have an iPhone that will support the watch, and to prevent scalpers from draining the supply for Asian buyers, as has been a problem with iPhone releases for a few years now.
    04-09-2015 03:14 AM
  4. Sammuel1973's Avatar
    I suspect the appointment to buy for the watch is to assure buyers have an iPhone that will support the watch, and to prevent scalpers from draining the supply for Asian buyers, as has been a problem with iPhone releases for a few years now.
    That's a good point, so I wonder would Apple be selling the Watch even to consumers without a compatible IPhone? If the answer is no, I think it would solve the perceived scalping issue. Furthermore, I think Apple would have plenty of compatible IPhones in stock should they need to sell them with the Watch.

    Can another theory be that Apple suspects the demand for the Watch is lower than initial projection, so requiring an appointment is just a marketing tactic to drum up more interest?
    04-09-2015 07:08 AM
  5. warcraftWidow's Avatar
    I suspect the appointment to buy for the watch is to assure buyers have an iPhone that will support the watch, and to prevent scalpers from draining the supply for Asian buyers, as has been a problem with iPhone releases for a few years now.
    I think China is a launch country so hopefully scalping will be minimized.
    04-09-2015 07:55 AM
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