coverage depends on where you are. its no question that currently verizon and AT&T have much wider coverage. but depending on your needs, that may be irrelevant. the town I live in, and the major cities here in oklahoma, all have coverage from T-mobile, and I rarely have a reason to venture into rural areas where T-mobile is weak. so for me the 80 dollars a month for unlimited everything is well worth the occasional times when I won't have service in some rural area. and if what I'm reading about this band 12 thing pans out, T-mobile will rapidly catch up to the big boys on coverage, very soon, and if apple's next iphone supports this, That will render the coverage issue moot. AT&T and verizon gouge their customers on price. its ridiculous. of course once T-mobile can compete on coverage that may change. they'll be forced to lower prices or lose their customers, customers who now live in areas with poor T Mobile coverage and have no choice but the big boys and their high prices.