It's just a mishmash of menu, ads and stories with no easy way to distinguish what's what. I did remove iMore for a while on my iPhone, then added it again, only to give up in frustration. It's a small screen, push the ads down below the 'fold,' at least. As it stands, your priorities are showing us ads. This is an Apple-centric site. User experience should be paramount, not an afterthought. Think!