Should Apple have bought Instagram first?
Facebook bought Instragram for $1 billion, partially because Instagram was a threat to Facebook's online photo empire, and part because they were a mobile, not web-based company that Facebook really couldn't understand, much less match.
Should Apple have bought Instagram first, for those very reasons?
Apple's attempts at social networking, especially Ping, have been less than stellar. Their interest in photography, however, as been on the uptake. The iPhone 4S has a great camera, and the late Steve Jobs commented that photography needed a revolution.
Photo Stream is an okay way to share and backup photos, but it's not sexy the way Instagram is, and nobody loves it the way Instagram users love Instagram.
If Apple could launch a social network for music, why couldn't they buy a social network for photons?
Apple will no doubt keep Instagram on the iOS platform no matter what, and with a robust API maybe Twitter-style integration could be in the feature future.
If Facebook ever launches their own platform and removes it from the App Store, Apple could copy it -- or make their own unique take on it -- fairly quickly. They could easily add filters the way they added fun effects to the previous generation iPod nano camera.
So Apple is better served to let someone else foot the bill for Instagram, no matter how cool it could have been as part of iOS.
But it would have been an interesting alternate "What If?"
"Apple buys Instagram, renames it Pong..."
- 04-09-2012, 07:12 PM #2
- 04-09-2012, 07:28 PM #3
- 04-10-2012, 02:25 AM #4
If Apple wanted to they could do something similar to Instagram, if and only if they assembled a team of devs who have experience and understand how to build a social/photo sharing app that could possibly even exceed Instagram. However, Apple is in the business of making money so it seems doubtful.
I do think FB overpaid. Somewhat reminds me of when Fox bought Myspace for 500 mill, only to see it sold for a tenth of that a few years later
- 04-10-2012, 02:03 PM #5iMore Intermediate
- 265 Posts
Secondly, Instragram isn't really all that great. It simply adds filters to existing photos, and allows you to post them to the Instagram social network, or so I'm told. I haven't used Instagram in a very long time for the sole reason that it's not something I find myself using, ever.
And finally, while I do see the value of the app, as it's obviously popular, I'm skeptical as to whether it's really worth $1 Billion dollars. (Maybe Hong Kong Dollars???)
- 04-21-2012, 12:51 PM #6
- 04-21-2012, 01:05 PM #7
I agree with Leanna's points.
Had Apple purchased it they would have ruined the community aspect of it, and wanted the filters for their own camera app.
Eh, Facebook bought it, but likely just to acquire the huge community. The accounts can be kept separate, so for me it is just like they never got bought.
- 04-21-2012, 01:17 PM #8
- 04-21-2012, 05:57 PM #9
- 04-25-2012, 03:55 PM #10
They bought it for the community, not the app itself. Apple wouldn't have known what to do with it. If FB does keep it's hands off as they have indicated, it could be a good thing. They still have features to build out, and now they can focus on that.