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  1. Thread AuthorThread Author   #1  
    Ross Purves's Avatar
    iPhone Nanite

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    Exclamation Why did you buy your iPhone?

    Hey guys, I'm a 3rd year student of Advertising and I for my thesis/dissertation I am looking at how brands can be seen as 'belonging to a group' and looking at mobile phone brands to prove that. It looks at how and why you chose your mobile phone. Please take the survey below


  2. #2  
    Highrisedrifter's Avatar
    iMore Elite

    2,761 Posts
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    Default Re: Why did you buy your iPhone?

    Done, but some of the questions aren't ideal

    Question 5, fourth line 'Brand/Brand Quality' - I don't give a stuff about the brand but I do care very much about the brand quality.

    Quetion 8 - yes or no only - Honestly, I have no idea whether when I will buy another phone if I will stick to Apple or go to WP8, Android or another OS. There is no option to answer 'don't know'. I left that one blank

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