I've always thought as Apple as making technology for everybody. With the Apple II, the Mac, and finally the iPhone - people who could never use computers could use them. I know that Microsoft's goal was a computer on every desk - but they never really seemed to be designing Windows for regular people. The Surface Studio also doesn't seemed designed for regular people - it is designed for illustrators and architects. I guess by being the MacBook Pro it isn't designed regular people either, but the decisions they made make hard core users unhappy to make it usable to a wider audience . I think that the people who think and write about technology are more excited about the super geeky - like the original Surface and Google Glass. Both the iPhone and iPad were released to skeptical reviews. And I get writing that Apple is releasing another amazing product doesn't make for gripping reporting. And the 2016 MacBook Pro makes some choices - new keyboard, only USB-C, touchbar, max 16GB of RAM that are very real problems for some users. I admit I own neither - but I don't know anyone who could use a Surface Studio as it was intended at 20 degrees. But I can't think of anyone who couldn't use a MacBook Pro in their life as it was intended to be used.