First Person Shooter - Augmented Reality FPS... thing
Ever had that urge to shoot everybody around you, but all those pesky laws are still in place and you don't fancy going to jail? The doorman at the office or school insists you don't need a paintball gun in there? Forget about it, because you don't need it anymore.
This AR app uses the iPhone camera and animated overlays to simulate a FPS-style alternate reality.
You can watch it doing its magic here:
The commercial is quite self-explanatory, if you get past all the madness.
It took us 5 times more to get it aproved by apple than to develop it.