We've heard this over the years with many changes, "Poor decision by Apple", yet six months to a year later, we forget it happens and we move on. Not sure why it's a poor decision, since the phone basically sold out overnight on pre-order. I don't think they're taking a hit. Not counting the sales coming for the new wireless ear buds in October and for the stuff from Beats, which they know own. I see it as being a smart financial decision for Apple... few more billion here and there. Something has to pay for that spaceship campus.