I noticed I only got the reservation number once per phone line (I tried with all 3 of ours). If I tried to use the same number again, I got the error that they couldn't connect. I think they are legitimately keeping track of the reservations and allowing one per phone number.
So the ones that just ordered on apples site. It says ships in 7-10 days but shows delivery date of Oct 1-6. In the past, did this come any earlier?