Support and Camera - 2 strongest selling points
I'm a tech enthusiast and don't discriminate any products. In the last decade, I've owned and/or experienced all smartphone platforms. I've been a loyal Android user and also had fun with Windows Phone this year.
Why am I using the iPhone 5S as my primary phone?
1) Camera: Despite Nokia's camera hardware and app innovation, I like the 5S camera the most because it has the fastest shutter of all smartphones and produces consistent results. Now add Slo-Mo to that and we have a winner.
2) Support: Got a problem with your phone, just find the nearest Apple Store, no matter where you are in the world. Last week I tried to claim warranty on my Nexus 4 because the standby button was faulty. Since my phone had signs of have being dropped on the ground, they said the warranty was voided. Go figure! Happy to have switched to iPhone.