Alright, what's with all the product placement?
Whether you're sitting at home watching a tv program, or even going to the movies- Apple products steal the show. They're in so many programs, movies and music videos, it's not even funny. You'll be catching a long glimpse of a character or movie star using an Apple product. And they don't just quickly flash the product either, they show it in depth, even creating renderings of the screen. But it's everywhere.
What's going on here?
- 01-06-2012, 11:39 AM #2
- 01-06-2012, 12:02 PM #3
- 01-06-2012, 12:06 PM #4
NBC is the biggest culprit of this, and it's obviously some type of contract they have. Shows like "Parenthood" and "Up All Night" feature Apple devices HEAVILY, and it's not just in passing either...it's multiple scenes and extended periods of time where that MacBook is flipped open or the Apple logo is showing on a phone or tablet. Pretty sure I've seen it in "Parks & Recreation" also.
I happen to be a fan of these products and those are pretty lighthearted shows, so it doesn't really bother me, but yes, it is pretty pervasive. I think that's a more effective strategy nowadays with DVRs than just running a bunch of commercials or putting crap up in Times Square (which is what RIM does).
- 01-06-2012, 12:11 PM #5
What's "going on" is free enterprise, and capitalism.
- 01-06-2012, 01:43 PM #6
- 01-06-2012, 01:57 PM #7
I'm surprised by just how far it's gone, even working it's way into the plot of the show.
Here's an obvious one. A show on Nickelodeon called iCarly has heavy references to Apple merchandise that's obvious for adults. Even calling them Pearphone, Pearpod... lol
Why you think the show did this? I'm going to ask my little sister if she understands the correlation between these items. Do you think there’s a similarity between the lowercase letter in iCarly and the lower case letter in iPod? Do you think its weird that the computer/phone/pad has a pear on it?
But almost every form of media is guilty of it. Even my favorite video game Tomb Raider, the newest one coming out has Lara Croft using an iPhone.
- 01-06-2012, 02:39 PM #9
- 01-06-2012, 03:10 PM #10
Sorry about the off-topic diversion... back to your scheduled program, complete with product placement, or, reverse product placement... it was in the news not that long ago when some outfit offered to pay some Jersey Shore cast people to quit wearing their branded clothes.
- 01-06-2012, 10:24 PM #12
- 01-07-2012, 01:54 AM #13
- 01-07-2012, 03:34 AM #14
- 01-07-2012, 08:50 AM #15
- 01-07-2012, 10:02 AM #16