So i was playing Xbox with my nephew (12) last night, and we got on the subject of the new iPhone, and how he wanted it so badly even though we really "KNOW" nothing of its specs, cosmetic design and really anything else relating to it...we just know a new iPhone is coming, and that seemed to be enough to him.
Then he made an interesting comment, one which i thought about long after we got off the xbox and i was going to sleep...what if Apple didn't release ANY specs on the iPhone outside price and size (8gb, 16gb, etc)...and just announced a new release, coming "x" date, and you blindly went into it with money ready.
It was intriguing, because i thought to myself...am i such a fan that i would go buy the new iPhone without knowing ANYTHING about it? It seems that a fairly large group of consumers have already answered this question with the recent "35%" number being thrown around referring to those ready and willing to buy the new iPhone (to which we know nothing about).
I honestly think i can base my purchase on historic satisfaction with the product line and blindly go in and buy the new iPhone...i don't even need to see it, i'll buy it anyways because A.) It's new, and B.) It'll have something new that will make me want it.
I start to wonder if the "mystery" behind a blindly released iPhone would bring more people to buy...i mean, throughout our lives, we tend to flock to things that leave us in the "unknown" (movie trailers are a good example, especially teasers that get audiences in a frenzy to buy tickets)...
So, if Apple decided "We're never releasing any info until release day", are you in?
Then he made an interesting comment, one which i thought about long after we got off the xbox and i was going to sleep...what if Apple didn't release ANY specs on the iPhone outside price and size (8gb, 16gb, etc)...and just announced a new release, coming "x" date, and you blindly went into it with money ready.
It was intriguing, because i thought to myself...am i such a fan that i would go buy the new iPhone without knowing ANYTHING about it? It seems that a fairly large group of consumers have already answered this question with the recent "35%" number being thrown around referring to those ready and willing to buy the new iPhone (to which we know nothing about).
I honestly think i can base my purchase on historic satisfaction with the product line and blindly go in and buy the new iPhone...i don't even need to see it, i'll buy it anyways because A.) It's new, and B.) It'll have something new that will make me want it.
I start to wonder if the "mystery" behind a blindly released iPhone would bring more people to buy...i mean, throughout our lives, we tend to flock to things that leave us in the "unknown" (movie trailers are a good example, especially teasers that get audiences in a frenzy to buy tickets)...
So, if Apple decided "We're never releasing any info until release day", are you in?