AT&T to Hire 2,000 Workers for iPhone
AT&T hires 2,000 workers for iPhone
Carrier prepares for rush at stores for June 29 debut
Updated: 12:49 p.m. PT June 21, 2007
NEW YORK - AT&T Inc. said Thursday it has hired 2,000 temporary store workers to handle its much-hyped introduction of the iPhone, the first cell phone from iPod music player maker Apple Inc.
AT&T will be the only carrier to offer the device when it goes on sale June 29. AT&T and Apple said they plan to start selling the device starting at 6 p.m. local time in cities across the country.
AT&T spokesman Mark Siegel said the company hired the extra summer staff for its 1,800 stores in anticipation of ”significant demand” for the device. AT&T’s wireless division employs a total of about 58,000 people.
The iPhone, announced in January, combines a music and video player with a Web browser and a touch-sensitive screen in place of a keyboard.
AT&T sales staff have received a total of 100,000 hours of training to sell the device, at “the high end of the normal range” with an average of six hours per employee, said Siegel.
Apple, which plans to start selling the phone in all of its 162 retail stores on June 29, did not disclose any plans around training or staffing for the launch.
Apple will also start selling the phone online on the launch date, but AT&T will sell only in its stores at launch.
“This is such an important product we want to make sure people are fully informed,” when they buy it, said Siegel.
AT&T stores will close locally at 4:30 p.m. on that Friday to prepare for the launch, then reopen at 6 p.m. until 10 p.m. that night, according to Siegel.
“We want to free people from the rush of what they would normally encounter on a busy day,” he said.
AT&T, which is requiring iPhone shoppers to sign up for a two-year contract, has not yet revealed the service fees it will charge iPhone customers. The iPhone will cost $500 or $600, depending on the storage space in the phone.
- 06-21-2007, 05:51 PM #2
- 06-22-2007, 07:15 AM #4
- 06-22-2007, 07:51 AM #5
The iPhone goes on sale at 6 p.m. (local time in each market) on Friday, June 29. It will be available only at AT&T-owned stores, Apple stores and online at apple.com. A list of the AT&T stores will be available online before launch.
Ordering, pricing, models:
We are not taking preorders from customers. The iPhone will be available for sale beginning June 29 strictly on a first come, first served basis. There will be two models at launch, a 4-GB model for $499 and an 8-GB model for $599.
- 06-22-2007, 08:16 AM #6
An average of 1 employee per store...to sell mybe 40 per store? Or are they just hiring rent-a-cop for crowd control?
I started out pretty impressed in January, but as time has passed, and prices have dropped ($74 for a NEW Blackjack with a 2 yr contract) there just doesn't seem to be as much whiz-bang as justifies a $599 price.
- 06-22-2007, 09:12 AM #7
- 06-22-2007, 09:59 AM #8
- 06-22-2007, 10:42 AM #9
- 06-22-2007, 01:13 PM #10
due respect many ppl paid $400 for treos when they came out. I for one will be picking up an iPhone and while it may have slightly less capability than a treo, I suspect it will work perfectly right out the box unlike treo.
The 4gb iPhone is maybe $200 more than a Treo on verizon over 2 years. big deal.
The iPhone will be perfect and far more useful, I suspect to the average non-techy customer than a treo. In my estimation few ppl need the fuctionality a tricked out treo provides. The genius of this phone is that it will bring a simple os phone, with email, media and mobile web to the masses in a tech friendly way. Few ppl really need the ability to do excel on a phone, look at pdfs, stream slingbox, etc.
- 06-22-2007, 01:19 PM #11
- 06-22-2007, 01:34 PM #13
- 06-22-2007, 02:17 PM #14
- 06-22-2007, 02:54 PM #15
Wow, dstrauss. Those people should be locked away for a while after that sort of insanity. People are nuts! But you know what? I would say yes. I'd be willing to bet we'll hear about a number of asinine incidents similar to that when the iphone debuts.
- 06-22-2007, 03:00 PM #16
I intend to go down to the hood, get some OGs, and wait outside the Apple Stores....when they come out with the phone, blamo! Snatch and run.
Mayhem will ensue.
It'll be on eBay in 15 minutes later.
I wonder how many nutjobs freakout when only 10 handsets are available at each store, and they are already bought up by the employees.
"Look at this cool iPhone...we're sold out...come back in 30/60/90 days"
- 06-22-2007, 03:53 PM #17