Archie,
Not sure how Apple gets praise for pushing thier own solution for their device. Sure it makes business sense to have the content.
As for "single-handedly upping the quality" - that only applies to iPhones, not the rest of the devices that use YouTube. If Apple has suddenly gotten YouTube to switch to H.264 for everything, and I could see it on my PC, then I might give a little golf clap.
H.264 was created by Apple...um I thought it was the MPEG-4 consortium. Thanks for dismissing all the others that contributed to the built-upon work.
And thanks to Apple, they don't even do true AVC, but their own version. That's why Nero AVC and Quicktime are not fully compatible (you need to custom create the container to play in Quicktime - lame).
I love h.264 - I just wish it was a standard-standard, like mp3, as opposed to mp4, which seems to be a standard-proprietary.
As for using less processor, you are dead wrong. (again, you don't understand the issue of efficiency of the codec and the processing cycles needed to interpret.
(shades of the SDK/API/OS discussion...)
H.264 is very efficient for size and quality. It great...but it takes more time to encode because of it's complexity...and it takes more processor time to decode (play) than other formats. (Again, as processors get more powerful, this issue will be lessened, but it still exists today).
Ever try playing those HD trailers on Apple? The high-end ones choke even the most power laptops (maybe okay on desktop). They use a lot of cycles.
You get 7 hours (which I think remains to be proven in the real world) becuase of 1.) the battery, and 2.) the bitrate/quality of the encoding.
Apple is a HARDWARE company (just like Sun), and everything in thier financials shows it to be such. The iPhone proves it more than ever! They aren't selling iPhone OSX to other vendors...nor are they selling AppleTV OSX to other vendors.
This is not to say a hardware company is a bad thing, it's just calling a spade a spade.
As for number of posts, no doubt the iPhone has the hype buzz going...just like the Treo 600 and 650 did, although on a much grander scale.
It's fun to see the excitement.