iPhone, iPad, iPod Forums at iMore.com

[Lotus Esprit]

How will iAds really effect the user experience? We are already inandated with advertsing everywhere else. Do we really need them embeded into apps?

[ifonline]

The iAd is a replacement for ads already embedded into applications, not in addition to. In other words, if you have any apps now that are free because they are ad supported, those would get the new iAd features (if the developer wants to include iAd).

While anyone could embed iAd features into their applications, it won't happen. It doesn't happen now with the current ad system, so there is no reason it will change with the introduction of iAds.

Don't panic. Your favorite ad-free applications won't become littered with iAds.

[jsntrenkler]

iAd seems a bit too much for me as well, I have never intentionally clicked an ad, only on accident. I would much rather pay for a ad free version.

[llofte]

I'm totally ok with iAd. Like ifonline said, there isn't going to be ads everywhere brecause of it. iAd is just a replacement for the current system. And it's actually better for users. If you DO accidentally click an ad, it opens in the app, so it's really easy to close it and continue what you were doing. Before, the app would close and safari would launch. Choosing to buy an app or use the ad supported version has always been an option, I don't see how iAd changes this.

[lungho]

As Jobs was trying to explain, I think it's a better model. I can now click on an ad and not be penalized for it by getting kicked out of my current app. Instead of avoided ads l like the plague, now I might click on one if it interests me.

I think it's a win-win.

[ifonline]

Exactly. People seems to be getting a bit paranoid about iAd, and are misunderstanding what it is. It's just a different advertising platform from what is currently being used, not a way to introduce ads into everything on the iPhone.

[iquinn]

Originally Posted by ifonline

Exactly. People seems to be getting a bit paranoid about iAd, and are misunderstanding what it is. It's just a different advertising platform from what is currently being used, not a way to introduce ads into everything on the iPhone.

Well stated, it really only makes sense for Apple to do something like this. I mean they might as well get some financial gain out of mobile advertising since it has become a major part of the mobile experience.

[Jellotime91]

The way people are interpreting iAds: ZOMG, I'm going to go into an app, this big ad is gonna load in my face, and it's going to ruinz my iphones experienzz!!

What is actually going to happen: You see those tiny banner ads a lot of apps already have? Those will be replaced with tiny iAd banners, it's only when you click them the big ad will show, and it's a MUCH better solution because it doesn't force you to leave the app, so say you accidentally click an ad... With AdMob, that would bring you into Safari or the app store. With iAd, it will keep you in the same App. It's actually a lot LESS intrusive and much better.

However: Because these ads are much better and much less intrusive, I'm willing to bet that many more developers of free apps are going to start implementing ads. But the way I see it, a lot of free apps already have ads, and if you really don't want the ads then pay the $0.99. I'm willing to bet this will also bring down the price of apps because of the extra (and more convenient) ad revenue developers will now have access to.

Without advertising and with you not willing to pay anything, why should developers even make apps? It's not exactly fair.

[Readover]

And coincidently, another great way for apple to make more money eating off of ad-folks money
It was a 60-40 deal right?

[ifonline]

60 to the developer and 40 to Apple.