I saw the new iPad 5 in a shop and frankly the screen was disappointing. It seemed VERY reflective. I wouldn't want to use it in a well lit room.
It's surprising problem for such an expensive product.
It's annoyingly reflective vs. The Air 2 but for not too much you can get a quality screen protector from a brand like 3M to improve this.. possibly even better than the other iPad's
It doesn't have the anti reflective coating but I don't really notice it when I'm using the iPad. But then again I may be use to reflective screens as I think my original 3DS had a reflective screen.