Hello and welcome to the iMore forums, simply go into (Assuming you are using a Mac) iTunes and Option click restore iPhone (while your device is connected) ... Select the ipsw file and it will update. Please note that if this is the 7.1 beta you will need to have your UDID registered in the Developer Portal. However you should be able to install iOS by simply utilizing the software update feature on your 4s .. This will download the current non-beta version to your device directly.