Apple's attempt to bring the watch into the computer age ? and computing into the age of wearables.
We've seen it countless times: A starship reaches orbit, then launches a smaller ship. Enterprise. Executor. Galactica. They're meant for the bigger jobs, the longer jobs, the harder jobs. But the small jobs ? the brief yet important ones ? are better left to something lighter and more agile. So too, the iPhone and the Apple Watch.
The Apple Watch, however, isn't just a smaller, lighter, more wearable iPhone. With the iPhone, Apple sought to emphasize the mobile computer. With the Apple Watch, the company has chosen to focus on the watch.
This reflects the reality of how we've traditionally worn technology on our wrists ? from mechanical to digital, from chronograph to calculator. By incorporating all the benefits of modern mobile computing, including communications and control, tracking and payments, it gives us more: It gives us our dreams.
We've read and watched them since childhood. **** Tracy. Michael Knight. James Bond. They've been in the pages of our comics, and on our TV sets and movie screens, tantalizing us with just exactly those features.
That makes the Apple Watch a unique challenge. To succeed it needs to balance both past and future, tradition and technology, expectations and power efficiency. It needs to satisfy both reality and our dreams. So, does it?
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