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    Default Apple and the importance of customer service

    When you buy a product you're also buying the company that makes it.

    Sales, gimmicks, ads, all pale to insignificance compared to how they treat you, the customer, in the days, weeks, months, and years following your purchase. It's something that needs to be considered part of the overall value and as part of the overall decision.

    Full story from the iMore Blog...

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