Tim Cook on why online cost breakdowns are bull$#!+
You see them after every Apple product launch — "breakdowns" of how much someone thinks the raw parts cost.
We've been ignoring them for a while now because, taken to the most ridiculous of extremes, they're kind of like saying a human life is only worth the price of the water and minerals that make it up. The "bill of materials" or BOM, though, even in the rare cases where those parts are properly identified and priced, only tells part of the story. Tim Cook, Apple's CEO, just said as much during the Q2 2015 conference call.
Full story from the iMore Blog...