Coachella's love affair with iOS
Three quarters of Coachella attendees are using the app, and 90 percent of them are using it on iOS.
Coachella — more properly the Coachella Valley Music and Arts Festival — is an annual celebration held at the Empire Polo Club in Indio, California. The Coachella app lets attendees view the lineup, add favorites, create schedules, and even see Twitter and Facebook social activity related to the event. And over two thirds of the people there were doing just that on an iPhone or iPad.
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