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    Default Apple reportedly acquired startup 'Ottocat' in 2013 to power the App Store Explore tab

    A new report out of TechCrunch today claims that Apple acquired a startup called Ottocat in 2013 in order to use its technologies to power the "Explore" tab in the app store.

    Ottocat was a startup that launched a tool in May of 2013 aimed at making app discovery through the App Store easier by cataloging specific subcategories that is until Ottocat's website abruptly went down in October of 2013.

    Full story from the iMore Blog...

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