Why the Apple Watch Edition exists

[iMore.com]

The Apple Watch Edition has dominated conversations about the company's upcoming wearable. And that might just be the point.

The Apple Watch Edition has been surprisingly controversial. "Not Apple-like" has been a repeated charge, as has "betrayal of the ideals of affordable luxury." Typically, Apple makes a standard iPhone or Mac, and leaves the bedazzling to the aftermarket. Not so with the Apple Watch Edition: From the start, Apple senior vice president of design Jony Ive and newly official collaborator (and long-time watch designer) Marc Newson have set at least part of their Apple Watch sights on the high-end. But why?

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